TapKat Success Snapshot: The American Heritage Museum
Nonprofit: American Heritage Museum
Number of TapKat Sweepstakes to Date: 5
All-Time Sweepstakes Results: $651,225
The American Heritage Museum Leans into their Donor Base’s Interests when Selecting Prizes for Big Success
Strategy: The American Heritage Museum in Hudson, Massachusetts is dedicated to preserving America’s military history. They display artifacts and showcase stories from soldiers from the Revolutionary War all the way through the present day, and often focus on bringing schoolchildren in to help them understand how our nation’s conflicts shaped the world we live in. In 2021, they ran their first TapKat sweepstakes for an Ultimate WWII Tank Experience, where the winner got to ride in an actual tank used in World War II. The sweepstakes raised over $100,000, and the American Heritage Museum went all-in with sweepstakes after that.
Winners of one of the American Heritage Museum’s previous sweepstakes
Story: The American Heritage Museum has run five sweepstakes since 2021, and each time, they focus on their donor base’s interest in American military history. They carefully selected prizes that they knew would appeal to the people who support them, and that would bring in new donors who are aligned with the organization’s mission and vision. Check out some of their sweepstakes through the years:
In the video above, President Rob Collings discusses the American Heritage Museum’s future plans for their next sweepstakes, one which will reach beyond their current donor base and use paid marketing to generate donations for an airplane. With their dedicated donor base, focus on specific prizes that appeal to their base, and experience with sweepstakes, the American Heritage Museum is headed for big success, and we can’t wait to see what they do next.
Congratulations to the American Heritage Museum and the winners whose lives have been changed for the better!
Ready to jump into the world of sweepstakes fundraising? Apply for a TapKat nonprofit account today!
Above, images from the American Heritage Museum’s annual WWII reenactment.
