Nonprofit: New Jersey Audubon
Number of TapKat Sweepstakes to Date: 6
Total Sweepstakes Results: $45,300

How sweepstakes and nonprofit events work hand-in-hand for fundraising success

Strategy: New Jersey Audubon successfully embeds a TapKat sweepstakes into their live events, where they consistently raise at least $5,000 for their nonprofit by marketing to their Audubon membership base with a niche prize.

Story: New Jersey Audubon, an organization based in Cape May, New Jersey, is dedicated to connecting all people with nature and stewarding the nature of today for all people of tomorrow. They place a special focus on preservation and environmental education.

Before 2020, New Jersey Audubon ran a raffle at their live events using paper tickets and taking in-person donations. When they switched over to the TapKat sweepstakes model, they were able to launch the fundraiser weeks in advance of the event and conduct the majority of their transactions online. The result? More people found out about the sweepstakes through their online promotions and they instantly raised 3x as much. Not only that, but attendance for the live event increased because everyone who entered the sweepstakes wanted to find out if they won the prize (a weekend getaway to historic Cape May!)

New Jersey Audubon has successfully tapped into the symbiotic relationship between TapKat sweepstakes and live events: the event does better because people want to find out if they won the sweepstakes, and the sweepstakes does better because donor entries go through the roof as people get caught up in the excitement at the live event.

Now, the organization runs two sweepstakes per year at their two annual fundraising events. For this organization, integrating a TapKat sweepstakes into their live event has enhanced both types of fundraisers, keeping their donors engaged and excited to participate in the organization’s fundraisers and events.

If you’re ready to jump into the world of sweepstakes fundraisers, apply for a TapKat nonprofit account today.

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