Nonprofit Fundraising Success Snapshot: Bal Swan Children’s Center
Nonprofit: Bal Swan Children’s Center
Number of TapKat Sweepstakes to Date: 5
Total All-Time Sweepstakes Results as of May 2026: $1,530,625
How a Small Preschool Raised Over $1M with an Online Sweepstakes Fundraiser
Strategy: Bal Swan Children’s Center in Broomfield, Colorado is an inclusive preschool offering therapy and educational offerings for all children 2 years old through kindergarten. After running several four- and five-figure online sweepstakes, a board member pushed them to think bigger—and it paid off, far beyond their expectations.
Story: After an intrepid board member encouraged Bal Swan to “go all in” with their fourth sweepstakes on the TapKat platform, the school transitioned from running fundraising sweepstakes for prizes like trips and concert tickets to something much bigger: A camper van.
While initially cautious, leadership at the school quickly discovered that their new prize had huge potential to raise big money for the organization. They jumped on the opportunity to work with a marketing company that placed their video ads on social media platforms like Facebook and Instagram, and the sweepstakes quickly grew (watch the video above for a super successful sample ad the executive director made). By the time the sweepstakes closed, they had raised $1,276,475—a major record for the school, and a game-changer for such a hyper-local organization.
As of this writing in May 2026, they have launched a follow-up sweepstakes with a similar prize and are eager to continue building their new donor base.
Impact: As a result of the funds raised, Bal Swan is now in the process of upgrading their facility, a building that was built in the 1960s and no longer up to code. “Really, my best piece of advice would be to jump in 100%,” says Debbie Kunz, Executive Director of the school. That’s exactly what the team at Bal Swan did, and it generated big time results that will impact children for many years to come.
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