TapKat Success Snapshot: The Shelby American Collection
Nonprofit: The Shelby American Collection
Number of TapKat Sweepstakes to Date: 6
Donor base growth: 800 to 45,000
Total 2021 Sweepstakes Results: $1,529,424
How a small nonprofit museum has built a large donor base with TapKat sweepstakes
Strategy: The Shelby American Collection had so much success with their first TapKat sweepstakes that they integrated this fundraising model into their annual strategy. As a result, they are now raising over $1 million on their sweepstakes fundraisers, their door list has grown from 800 to 45,000 names, and the museum is flourishing.
Story: The Shelby American Collection, a car museum in Boulder, Colorado dedicated to the preservation of Shelby racing history, ran their first sweepstakes in 2016 and raised $255,625. The team realized that giving away a new Shelby Mustang every year was a great way for them to raise money: their donor base is crazy for cars, so much so that just as soon as one sweepstakes ends, the base is already inquiring about when the next one will start.
Over the past six years, the Shelby American Collection team has refined their marketing strategy such that they know which milestones they need to hit, which advertising outlets are most successful for them, and how to successfully inspire their base to action. They understand their donor base better than ever. Because of this, they raise more money each year than the last. In 2021, they raised $1,529,425 with their sweepstakes.
The Shelby American Collection’s donor base has grown from 800 to 45,000 names over the course of six years. Donor base growth is typical for TapKat sweepstakes: 98% of nonprofits see their donor base increase throughout the duration of their sweepstakes.
If you’re ready to jump into the world of sweepstakes fundraisers, apply for a TapKat nonprofit account today.
